Television Programming Portfolio

ESPN NASCAR Promo “White Board”

NASCAR is an exciting sport that has a ton of possibilities when it comes to sound design. We couldn’t wait to get to work on this one! The original brief requested “marker” sounds for the white board and nothing else. We developed multiple sounds for our markers utilizing sharpie markers, pencils, pens and a variety of paper types to create the variation required to carry the animation movements created by our friends at Jump Studios. We then crafted the sound design of the race and added that to the mix to add the excitement of a NASCAR event. The final mix brought all of the elements together creating a powerful promotional opening for ESPN’s coverage of the NASCAR season.

 

Credits

Agency – ESPN

Video Post House – Jump Studios

Narrator – Marty Smith

Music – Kid Rock

Nominated for Sport EMMY – Short Format